Karina is a German based Art Director with 20 years of experience within Luxury & Lifestyle industry.

Her interests are versatile just like the media she uses to visualize her ideas. Karina believes in the interconnection between personal and professional. She treasures curiosity and all the weird and wonderful discoveries that come with it.

Karina creates with purpose.

Storytelling

A brand’s story isn’t just told—it’s felt. Karina distills complex ideas into visually compelling narratives that capture a brand’s essence, making authenticity and inspiration unmistakable.

Visualizing

From concept to execution, Karina transforms ideas into striking, meaningful imagery. She pushes creative boundaries, ensuring every visual speaks with clarity, consistency, and impact.

Communicating

Great design is more than aesthetics—it’s a language. Karina shapes cohesive brand identities, bridging strategy and creativity to craft seamless, high-impact experiences across media.


References

Karina has led print and digital projects for international premium brands across fashion, beauty, and lifestyle, crafting distinct, high-impact visuals that elevate brand identity and storytelling.

Karina Salfeld References Art Direction

Expertise

Creative Direction & Brand Communication
Marketing & Brand Positioning
Concept Development & Art Direction
Cross-Media Campaigns
Corporate Visual Communication

Karina Salfeld Creative and Art Direction
Karina Salfeld Art Director of print catalog for Walter Knoll
Karina Salfeld Art Director of print catalog for Walter Knoll

Want to see more?
Karina has a lot up her sleeve.

Just ask for it.