Descartes once doubted everything except his own thinking. Ironically, modern neuroscience suggests even our thoughts might be nothing more than sophisticated predictions. I encountered this idea while reading a compelling work of non-fiction – one of those books where you find yourself pausing every few pages, as seemingly simple ideas unravel your most fundamental assumptions about human nature and how we navigate through life.

Every morning, you wake up to what you believe is reality. But what you experience as consciousness is actually your brain's best prediction of the world around you. Like a masterful chess player, your mind is constantly anticipating the next move – except it's doing this with everything, all the time.

Descartes once doubted everything except his own thinking. Ironically, modern neuroscience suggests even our thoughts might be nothing more than sophisticated predictions. I encountered this idea while reading a compelling work of non-fiction – one of those books where you find yourself pausing every few pages, as seemingly simple ideas unravel your most fundamental assumptions about human nature and how we navigate through life.

Every morning, you wake up to what you believe is reality. But what you experience as consciousness is actually your brain's best prediction of the world around you. Like a masterful chess player, your mind is constantly anticipating the next move – except it's doing this with everything, all the time.

Cinema, like all great art, transcends mere entertainment. It speaks to the core of human experience, touches our emotions, and inspires thought. As a creative leader passionate about cinema, I believe art—whether through film, painting, or literature—elevates us as humans, allowing us to look behind the scenes of consciousness. For brands, drawing inspiration from art fosters authentic relationships with audiences.

Here’s how cinema influences modern branding and how creative processes can be enriched by art (the films listed below come from my all-time favorites):